National Geographic Traveler (UK) selected Ethiopia as one of the most exciting tourist destinations under its “The Cool List 2020” where a number of destinations are spotted out for what they can offer to travelers.
It says the selected destinations have a unique story to tell and Ethiopia, among others, offers tours aimed at shining a light on its striking traditions.
Things continue to develop in Ethiopia — there are new tours, improved safety and tourism trade that’s growing faster than anywhere else in Africa, reads the article published by National Geographic.
The ghosts of the Ethiopian famines of the 1980s haven’t been forgotten, but they’re no longer a fundamental part of the country’s make-up. The shadow of war with neighbouring Eritrea has been lifted, too, and suddenly green, mountainous Ethiopia is one of the most exciting places to visit in Africa, if not the entire world.
Travellers traditionally come to seek out the ancient rock churches of Gheralta and Lalibela, but several tour companies, including Wild Frontiers, are branching out to offer tours of the Omo Valley with visits to tribes including the Mursi, famous for their lip plates.