Ethiopian’s Frequent Flyer Program, ShebaMiles, Turns 20


Ethiopian’s Frequent Flyer Program, ShebaMiles, Turns 20
Ethiopian’s Frequent Flyer Program, ShebaMiles, Turns 20

Originally named after the Queen of Sheba of Ethiopia whose reward is considered to be generous according to the Ethiopian mythology, ShebaMiles is one of the most rewarding and innovative programs of Ethiopian which creates memories and special customer experiences for passengers.

The Frequent Flyer Program enables members to accumulate miles which will entitle them to award tickets, upgrade awards and many other privileges. The more miles the members fly the higher the benefits they get from ShebaMiles.  Membership to the program is open to everyone above the age of two years.

In celebration of the 20th anniversary, Ethiopian Airlines’ Frequent Flyer Programme, ShebaMiles, has launched a ‘1-million-mile Reward’ promotion to offer loyal members 100,000 miles for consecutive 10 months. Additionally, the airline offers a great mix of discount awards, extra bonus miles and more privileges including from its partners all over the world.

Regarding the anniversary, Mr. Tewolde GebreMariam, Group CEO of Ethiopian Airlines remarked,” We are excited to offer our members with more ways to earn miles over the years. Throughout these years, our customers have immensely contributed to the development of the loyalty program. Our Frequent Flyer Program has teamed up with several airlines and non-airline partners to create a world of choices for members to accumulate miles. Going forward, we will continuously strive to offer enormous privileges for our customers underpinned by our digital solutions. We sincerely thankour loyal members and partners for their continued support throughout the years and for inspiring us to constantly enrich their travel and overall travel experiences.”

With the continued loyalty and patronage of the ever-growing loyal customers, ShebaMiles has come a long way from its humble beginnings with a small member base to a considerably large number of frequent travelers that effortlessly enjoy elevated and end-to-end travel experiences with digital solutions.

In the current program structure, ShebaMiles has Blue, Silver, Gold and Platinum tier levels which are achieved through the number of Status Miles or sectors flown annually and grant corresponding privileges.

Thanks to the ongoing digital transformations, ShebaMiles members are eligible to check their flight activities, upgrade their profiles, issue award tickets and claim their missing miles on the tip of their fingers. Members can also collect miles from ASKY and Star Alliance members as well as various ground service providers.

 


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Solomon Yimer

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